Skills & Competencies for Social Media Communications Manager

Social Media Communications Manager job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Social Media Communications Manager

Manages a team of specialists that create social media content and campaigns.

JOB RESPONSIBILITIES for Social Media Communications Manager

Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications.

Social Media Communications Manager SALARY RANGE

BASE 50%
$115,157
TOTAL 50%
$122,761
Job Level
M02
Job Code
SM15000427
Education/Degree
Bachelor's Degree
Reports To
Director

Social Media Communications Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

8 general skills or competencies (Job family competencies) for Social Media Communications Manager

1 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Explains the fundamentals of the content marketing landscape.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts basic keyword research to support content marketing opportunities.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes content marketing campaigns to meet business objectives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Drives traffic and revenue growth through creative content marketing.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes standards and processes to effectively manage content marketing.
See 4 More Skill Behaviors
2 Job Family Competencies – Copywriting
Proficiency Level -3
Skill definition-Making and developing persuasive texts or copies for advertising and marketing purposes to increase brand awareness and sales.
Level 1 Behaviors
(General Familiarity)
Explains differences between copywriting and content marketing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies creative copywriting needs to support our business objectives.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes new and improved copywriting guidelines to create error-free copies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Initiates brainstorming activities to generate creative concepts for new marketing and advertising projects.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes various copywriting processes for integrated campaigns.
See 4 More Skill Behaviors
3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
See 4 More Skill Behaviors
2 Core Competencies – Project Management
Proficiency Level -4
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Identifies fundamental project management tools and methodologies.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Compares different project management methodologies and recommends appropriate approaches.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Documents the project's standard operating procedures and leads discussions on areas for optimization.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Documents justification for project abandonment before completion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Fosters a sense of shared purpose within the project team.
See 4 More Skill Behaviors
3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

Summary of Social Media Communications Manager skills and competencies

There are 0 hard skills for Social Media Communications Manager.
8 general skills for Social Media Communications Manager, Content Marketing, Copywriting, Digital Marketing, etc.
9 soft skills for Social Media Communications Manager, Planning and Organizing, Project Management, Internal Resource Coordination, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Project Management, and be skilled in Internal Resource Coordination.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.